Vina Kay and Jan Selby’s Montessori documentary project, Building the Pink Tower, chronicled here on The Montessori Observer, isn’t going away. Following up on their $10 challenge this summer, Kay and Selby have launched an Indiegogo fundraising project to raise $50,000 by December 18.
Indiegogo is a “crowdfunding” site which people can use to gather donations from a wide range of donors, using social media such as Facebook and Twitter to reach a large audience. Indiegogo projects have raised amounts in the millions on several campaigns, and nonprofits regularly use the site to raise tens or hundreds of thousands of dollars. Several Montessori projects have already successfully raised money with the site, including the Community Montessori School of Bisbee, a school for at-risk children in a diverse Arizona border community, Mi Casita Montessori School in Xela, Guatemala, and the replacement after a devastating fire of Highglen Montessori school, a public program in British Columbia.
Building the Pink Tower has raised $2,800 in the first day, which is a great start, and could get them to their $50,000 goal by Thanksgiving. They need your help, because they pay Indiegogo a 9% fee if they don’t meet their goal. But if they do meet their goal, the fee drops to 4%, saving them as much as $2500. Plus, hitting that $50,000 will get them $20,000 in challenge grants from two Minnesota foundations.
I said it before: this is a big project. Vina and Jay told me this summer they need $300,000 for the project. They had raised $28,000 before the $10 challenge, and this could bring them another $70,000 or more, so they would be at least a third of the way there. And you know how these things work: the more money you can raise, the more money people will give you. As they’ve said, if every Montessori school in the country gave $100, they could start filming tomorrow. When the film comes out, it will be a powerful document capable of opening eyes and moving hearts in parents, educators, and policy makers across the country. More Montessori for more children? This is one way to help make it happen.